CHARLOTTE
This name was given to me because I was born. Once I was done with that, I grew up and started thinking. Thinking creatively one might say.
Tomczak
Multidisciplinary Creative Strategist
Lead a team in developing & implementing a comprehensive eLearning course for front of house staff members
Results?
10 General courses and 8 Path specific courses aligned with organizational goals and instructional design principles
Custom graphics and visuals to enhance learning experience
Facilitated a workback schedule & delegated tasks aligned to team strengths to ensure timely & quality project delivery
I have thought and done many things
Social Media & Design
Animl Steakhouse
Project Management & Instructional Design
Marketing Strategy & Design
Brand Identity
Lead strategy for The Creative School Network initiative
Results?
A wait list the first pilot group mentorship session
65 applicants for 15 individual mentorship opportunities
Drove 10.5% follower growth, increased engagement from 18% to 63%, and account reach by 568% on the Creative Enterprise Hub Instagram in a 3 month period
Independently developed a secondhand clothing reselling brand on Poshmark
Results?
Grew account to 135,000+ followers with a 4.8 average customer rating
Created and edited product photos in alignment with brand identity
Utilized SEO strategies to grow account reach and sales
Designed social posts & marketing assets
Results?
4.7% average engagement rate across promotional campaign
Sold out events for all workshops and panels
15.78% engagement rate for the top performing Instagram post
Posted on Todotoronto instagram
Vice President of Sponsorship - Creative Industries Course Union
Throughout my role on the CICU, I have led a team of outreach coordinators and developed synergistic brand partnerships with by strategically aligning sponsor goals with meaningful engagement opportunities. Partners include businesses such as Barbet, Collective Arts, Willibald, Burdock Brewery, and The Heartbreak Chef to name a few.
Leading the launch of the new initiative Creative Corners is an example of finding that equilibrium in goal alignment. Coming to Showcase 2025 April 4th at It's Ok* Studios, Creative Corners is a win-win program designed to connect local businesses directly to students through a robust gift card giveaway and city guide style pamphlet.
Education
Social Media Marketing Certification
Hubspot Academy
2024
Foundations of User Experience (UX) Design
Google Coursera
2023
EXPERIENCE
Strategic Planner & Social Media Coordinator
The Creative School at TMU
September 2024 - Present
Vice President of Sponsorship
Creative Industries Course Union
September 2024 - Present
Professional Reseller
Independent
Oct 2019 - Present
Creative Industries BA
Toronto Metropolitan University
2021-2025
Social Media Marketing Certification
Hubspot Academy
2024
Foundations of User Experience (UX) Design
Google Coursera
2023
Certifications
DO YOU LIKE THE WAY I THINK?
Send me a message - lets think together